As fashion and technology become increasingly intertwined in our day-to-day lives, models have begun to cross over into tech for campaigns, partnerships, and, on occasion, apps of their own. In years prior, the audiences for luxury fashion and tech were viewed as diametrically opposed, but thanks to the rise in wearables, tech companies have been forced to get serious about fashion, often recruiting thought leaders from companies like Burberry and Saint Laurent.
On the modeling side, that often means hiring a brand ambassador with the kind of cachet you won’t find in Cupertino. Supermodel Christy Turlington Burns’ ’90s fashion legacy and reputation as a documentarian, yogi, and activist give the Apple Watch’s ads their social conscience. Consumers can follow Turlington Burns’ journey as she trains for the Virgin Money London Marathon; learn more about her charity, Every Mother Counts; and forget the Apple Watch’s often-exorbitant price tags. Jambox employed a similar, albeit far less subtle, concept with its sexy campaign starring Rose Bertram and Christina Kruse—it’s hard to focus on why one needs shiny gold portable speakers when you’re busy ogling bathing beauties.
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